$100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi is a published business book that provides actionable strategies for lead generation and customer acquisition. The book was relea
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$100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi is a published business book that provides actionable strategies for lead generation and customer acquisition. The book was released in August 2023 and is part of his "Acquisition.com $100M Series".
Key Content and Strategies
The book details playbooks that helped Hormozi scale his portfolio of companies to generate over $200 million annually. It is highly regarded by readers for its practical and straightforward approach, focusing on implementation over abstract theory.
Key areas covered in the book include:
- Lead Magnets: How to create a valuable, often free, offer that solves a narrow problem and makes potential customers interested in your core product.
- The "Core Four" Lead Generation Levers: Hormozi simplifies lead generation into four main methods:
- Warm Outreach: Systematically reaching out to people you already know (friends, family, past colleagues).
- Free Content: Building an audience and trust by consistently providing value to potential customers on public platforms.
- Cold Outreach: Contacting strangers via email or social media, emphasizing personalization and volume.
- Paid Ads: Efficiently running advertisements on platforms like Instagram or YouTube, focusing on testing and return on investment.
- Scaling and Management: The book also covers how to multiply marketing efforts using employees, affiliates, agencies, and existing customers (word-of-mouth), emphasizing the importance of documented processes and effective management.
Reviews and Reception
Reviewers widely praise $100M Leads for its practical guidance and clear structure, with many finding it a "game-changer" for their business growth. The book is often cited as an excellent follow-up to Hormozi's first book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
Customers appreciate that the book breaks down complex topics into simple, actionable steps, making it accessible for entrepreneurs at any stage. According to some reviews on Amazon.com, the emphasis on high volume action and ethical standards (giving huge value for free) is a standout feature. Some minor criticisms from reviews mention occasional grammatical errors or an overt focus on the author's wealth as a motivational tool, but the core content is consistently rated highly.
Where to Buy
The book is widely available for purchase in various formats (hardcover, paperback, Kindle, audiobook).
Merchant
Amazon.com
Acquisition.com
Jumia Kenya
Attic Books kenya
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Preview 10 out of 385 pages
