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The Business Research Process

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Chapter 4--The Business Research Process Student: ___________________________________________________________________________ 1. A business opportunity is a situation that makes some potential compe ... titive advantage possible. True False 2. Negative consumer attitudes is an example of a symptom. True False 3. Uncertainty in decision making means that the nature of the problem itself is unclear and is the most difficult decision situation. True False 4. The three types of marketing research are exploratory, descriptive, and causal. True False 5. The purpose of exploratory research is to provide conclusive evidence for a particular business action. True False 6. Descriptive studies are conducted with a considerable understanding of the situation being studied. True False 7. Descriptive research often helps describe market segments. True False 8. Correlation is sufficient evidence to determine causality in experiments. True False9. Direct association means any covariation between a cause and an effect is true and not simply due to some other variable. True False 10. Absolute causality means the cause is necessary and sufficient to bring about the effect. True False [Show More]

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