Marketing > TEST BANKS > University Of California MARKETING 1311Chapter 15 Marketing Communication questions ALL ANSWERS CORR (All)
University Of California MARKETING 1311Chapter 15 Marketing Communication questions ALL ANSWERS CORRECT DOWNLOAD TO SCORE A+
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TRUE/FALSE 1 : A company that offers the same services as its competition has a competitive advantage. A : true B : false Correct Answer : B 2 : Promotional strategies have changed a great deal o... ver the years as many targeted customer segments have become more difficult to reach. A : true B : false Correct Answer : A 3 : Marketers are senders of messages and do not act as receivers. A : true B : false Correct Answer : B 4 : Noise refers to anything that interferes with, distorts, or slows down the transmission of information. A : true B : false Correct Answer : A 5 : Any clutter from competitors messages or other distractions in the environment does not influence the effectiveness of the mass-communication effort. A : true B : false [Show More]
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