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TEST BANK for Consumer Behavior: Building Marketing Strategy 14th Edition by Mothersbaugh, Hawkins, Susan | All 20 Chapters
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TEST BANK for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser ISBN 818 TABLE OF CONTENTS Chapter One: Consumer Behav ior and Mar... keting Strategy Chapter Two: Cross-Cultural Variations in Consumer Behavior Chapter Three: The Changing American Society: Values Chapter Four: The Changing American Society: Demographics Chapter Five: The Changing American Society: Subcultures Chapter Six: The American Society: Families and Households Chapter Seven: Group Influences on Consumer Behavior Chapter Eight: Perception Chapter Nine: Learning, Memory, and Product Positioning Chapter Ten: Motivation, Personality, and Emotion Chapter Eleven: Attitudes and Influencing Attitudes Chapter Twelve: Self-Concept and Lifestyle Chapter Thirteen: Situational Influences Chapter Fourteen: Consumer Decision Process and Problem Chapter Fifteen: Information Search Chapter Sixteen: Alternative Evaluation and Selection Chapter Seventeen: Outlet Selection and Purchase Chapter Eighteen: Post purchase Processes, Customer Satisfaction Chapter Nineteen: Organizational Buyer Behavior Chapter Twenty: Marketing Regulation and Consumer Behavior [Show More]
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