Management > CASE STUDY > University of Alaska, FairbanksMANAGEMENT 3504W7 CASE STUDY Alaska Airlines[321]-VERIFIED BY EXPERTS (All)

University of Alaska, FairbanksMANAGEMENT 3504W7 CASE STUDY Alaska Airlines[321]-VERIFIED BY EXPERTS 2021-GRADED A+

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WEEK 3 CASE STUDY: ALASKA AIRLINES Page 1 Alaska Airlines, Inc Chapter 7 Case Study Review Management 3504 St. Petersburg College Introduction - Alaska Airlines, Inc: 20-Minute Baggage Process—... Guaranteed! WEEK 3 CASE STUDY: ALASKA AIRLINES Page 2 Traveling by airplane is one of the most popular forms of transportation in the United States. In fact, according to the U.S. Department of Transportation’s Bureau of Transportation, “U.S. airlines carried an all-time high number of passengers during 2017 – 849.3 million systemwide” (Smallen, 2018). With a number that high, the little things that are involved in the airline make big difference. Alaska Airlines recognized that and decided to make a name for themselves and improve their baggage handling system, implement a Kiosk check-in, and upgrade their technology sources. These changes have led J. D. Power and Associates to rank Alaska Airlines highest in North America for seven years in a row for customer satisfaction (Heizer & Render 2017). Q1: What other processes can an airline examine? Why is each important? There are many processes that an airline may manage that can affect the efficiency and functionality of the airline. Once passengers get past the gates and start boarding, the real work begins for the airline. Each ticket is assigned to a specific seat which would seem like a senseless concept however seating on an airplane is a significant process. This process must be managed from the root hence the seats on the plane must be built in according to the size of the plane, the average passenger count, even comfort and workspace functionality. Another process that could be examined is pricing of tickets and baggage. The prices may fluctuate due to seasons, the market is subject to change, or other airlines may have better offers; all these factors can affect the cost of tickets and baggage. The airline needs to find a process to market their tickets and baggage fees, such as an incentive so despite price changes, the incentive pulls the consumer in. Q2: How does the kiosk alter the check-in process? [Show More]

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