Education > EXAM > MKT 421 Week 5 Individual Final exam Latest (Set 1 / Set 2 / Set 3 / Set 4) (All)
MKT 421 Week 5 Individual Final exam Latest (Set 1 / Set 2 / Set 3 / Set 4)
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Question 1 There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the fol... lowing: the industry, the kind and complexity of the organization, and A. the competition B. available resources C. the industry D. the financial investment needed E. the time frame Question 2 Customer value refers to: A. the need of a customer to receive the highest quality product at the lowest possible price. B. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. C. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. D. the least expensive product that will provide it with most of the basic benefits. E. the cluster of benefits that an organization promises customers to satisfy their needs. Question 3 [Show More]
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