Chapter 10--Survey Research: Communicating with Respondents Texas A&M International UniversityBA 5310Chapter 10--Survey Research

Document Content and Description Below

Chapter 10--Survey Research: Communicating with Respondents Student: ___________________________________________________________________________ 1. Interactive survey approaches are those that allo... w spontaneous two-way interaction between the interviewer and the respondent. True False 2. An advantage of personal interviews is the opportunity for feedback. True False 3. The personal interview is especially useful for obtaining unstructured information. True False 4. The interaction between an interviewer and a respondent increases the chances that the respondent will answer all of the survey questions over what would be likely to occur in a mail survey. True False 5. The presence of an interviewer typically decreases the response rate over what typically happens in a mail survey. True False 6. Personal interviews are typically less costly per respondent than telephone surveys. True False 7. Door-to-door interviews are still used heavily by researchers. True False8. Callbacks are attempts to reconnect individuals selected for the sample who were not available initially. True False 9. In a mall-interview, the interviewer is able to assemble a representative sample of the total population of people in the city. True False 10. Researchers cannot contact phone numbers on the National Do-Not-Call registry. True False 11. Respondents are typically more willing to answer potentially embarrassing questions in a phone interview than in a face-to-face interview. True False 12. The problem of unlisted phone numbers can be partially resolved through the use of random digit dialing. True False 13. Mail surveys can reach geographically dispersed respondents who are otherwise difficult to contact. True False 14. One disadvantage of mail surveys is that respondents can’t verify the information they put for answers. True False 15. The basic calculation for obtaining a response rate is to count the number of eligible people who were asked to participate in the survey, then divide that by the number of questionnaires returned or completed. True False16. The first paragraph of a cover letter that accompanies a questionnaire should explain the purpose of the study. True False 17. One way to increase response rates in mail surveys is to notify potential respondents in advance. True False 18. An Internet survey is the same thing as an e-mail survey. True False 19. The drop-box method of distributing self-administered questionnaires requires the interviewer to travel to the respondent’s location to drop off questionnaires that will be picked up later. True False 20. Internet surveys allow researchers to vary the questions to respondents based on their answers to previous questions in the survey. True False 21. Internet surveys have real-time data capture, which allows for real-time data analysis. True False 22. One drawback of Internet surveys is that they cannot be personalized for specific respondents. True False 23. Using a kiosk interactive survey is a very effective means of collecting a representative sample. True False24. A mixed-mode survey is a study that employs any combination of survey methods. True False 25. Pretesting involves a trial run with a group of colleagues or actual respondents to iron out fundamental problems in the instructions or design of a questionnaire. True False 26. Hale received a research questionnaire in the mail. He completed it and sent it back to the research company. Which type of survey approach is this research using? A. mixed-mode survey approach B. simple survey approach C. noninteractive survey approach D. interactive survey approach 27. A personal interview may be conducted in which of the following locations? A. respondent's home B. shopping malls C. telephone D. all of these choices 28. All of the following are advantages of personal interviews EXCEPT _____. A. interviewer influence B. opportunity for feedback C. probing complex answers D. high participation rate 29. "Can you tell me more about what you mean by that?" is an example of a(n)_____. A. sequence B. follow-up C. probe D. drop-off30. Failure of a respondent to provide an answer to a survey question is called a(n) _____. A. drop-off respondent B. item nonresponse C. callback D. missing item 31. A disadvantage of personal interviews is ____. A. interviewer influence B. high cost C. lack of anonymity of respondent D. all of these choices 32. Personal interviews conducted at respondents’ doorsteps in an effort to increase the participation rate in the survey are referred to as _____ interviews. A. home-based B. local C. home-intercept D. door-to-door 33. Attempts to recontact individuals selected for a sample who were not available initially are known as _____. A. callbacks B. rebounds C. recontacts D. tracers 34. Interviews with respondents that take place in shopping malls are called _____. A. pretesting B. mall intercept interviews C. the drop-off method of surveys D. mixed-mode surveys 35. Which of the following has been considered the mainstay of commercial survey research for years? A. mall-intercept interviews B. Internet surveys C. telephone interviews D. e-mail surveys36. Which of the following is FALSE regarding mobile phone interviews? A. Phones have varying abilities for automated responses and differing keypads. B. Area codes for mobile phones are not necessarily tied to geography. C. Telemarketing calls can be directed toward mobile phone numbers in the United States, but it is illegal to do so in Europe. D. The recipient of a mobile phone call is even more distracted than the recipient of a home or office call. 37. Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business, institution, or legitimate household? A. mixed-mode survey B. predictive calling C. computer-assisted telephone interviewing (CATI) D. random digit dialing 38. A callback procedure should be used for all of the following situations EXCEPT _____. A. a busy signal B. a respondent who does not answer the phone C. a respondent who is not at home D. a respondent who answers but refuses to participate 39. When a research agency conducts all telephone interviews from one location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively, this is an example of _____. A. central location interviewing B. single-mode interviewing C. synergistic interviewing D. quick-response interviewing 40. Call Interactive, Inc. is a telephone survey research firm. Telephone interviewers sit at computer monitors that display the questions one question at a time along with precoded possible responses for each question. The interviewer reads the question, and when the respondent answers, the interviewer enters his or her answers directly into the computer. This is an example of _____. A. voice-activated telephone interviewing B. computer-assisted telephone interviewing C. random digit dialing D. noninteractive interviewing41. Surveys in which the respondent takes the responsibility for reading and answering questions are called _____. A. self-administered questionnaires B. independent questionnaires C. stand-alone surveys D. interactive questionnaires 42. For mail surveys, the time period between the first mailing and the cut-off date after which no additional surveys will be analyzed is typically about _____. A. 1 week B. 2-3 weeks C. 4-5 weeks D. 6-8 weeks 43. The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called _____. A. turnover rate B. return ratio C. response rate D. success rate 44. Suppose that a mail survey is sent to 220 people and 20 surveys are returned because they were mailed to the wrong address. If completed surveys are received from 60 people, the response rate for this study was _____. A. 27.3 percent B. 30 percent C. 40 percent D. 55.6 percent 45. The cover letter for a mail survey should include all of the following EXCEPT _____. A. a description of the incentive for participating in the study B. a comment on the postage-paid reply envelope to use to return the survey C. a description of how the person was selected for the study D. names of other potential respondents46. Which of the following has typically been shown to produce the highest response rates in mail surveys as an incentive for participation in the study? A. an enclosed ball-point pen B. a monetary incentive C. an appeal for help D. a donation to a charity 47. All of the following are ways to increase response rates for mail surveys EXCEPT _____. A. cover letter B. interesting questions C. advance notification D. always revealing the sponsor of the research 48. For mail surveys, the ______ attempts made to try to obtain a returned survey from a potential respondent, the ______ their chance of their responding to the survey. A. more; less B. fewer; greater C. more; greater D. none of these choices 49. Which of the following is an advantage of including a questionnaire in an e-mail? A. lower distribution costs than a mail survey B. faster turnaround time than a mail survey C. faster speed of distribution D. all of these choices 50. A(n) _____ survey is a self-administered questionnaire posted on a website. A. e-mail B. kiosk C. Internet D. electronic 51. Susan completed a self-administered questionnaire on what attributes make up a good manager posted at Zoomerang.com. What type of survey did Susan complete? A. Internet survey B. mixed-mode survey C. computer-assisted interactive survey D. networked survey52. All of the following are advantages of Internet surveys EXCEPT _____. A. random sampling B. speed C. visual appeal D. accurate real-time data capture 53. Carly was called by a researcher and asked a few questions about her driving habits. The researcher then asked her to go to a website to complete a more comprehensive survey. This type of study that employs a combination of survey methods is called a _____. A. two-stage survey B. multidimensional survey C. combination survey D. mixed-mode survey 54. Which of the following methods offers the lowest degree of geographic flexibility? A. telephone interview B. door-to-door personal interview C. Internet survey D. mail survey 55. Which of the following survey research methods offers the lowest degree of respondent anonymity? A. telephone interview B. mail survey C. mall intercept interview D. Internet survey 56. Which of the following survey research methods is the most expensive? A. door-to-door personal interview B. mall intercept personal interview C. telephone interview D. mail survey 57. Which of the following has the highest item non-response rate? A. door-to-door interview B. mail survey C. telephone interview D. Internet survey58. A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a _____. A. callback B. pretest C. drop-off method D. dry run 59. Which of the following can be considered to be a pretest? A. screening the questionnaire with other research colleagues B. screening the questionnaire with a client or the research manager who ordered the research C. a trial run with data collected from a small number of respondents D. all of these choices 60. Which of the following is an ethical issue in survey research? A. respondents’ right to privacy B. respondents’ right to be informed about the purpose of the research C. need for objectivity in reporting data D. all of these choices 61. A survey approach that does not facilitate two-way communication is called a(n) _____ survey approach. ________________________________________ 62. A face-to-face communication in which an interviewer asks a respondent questions is called a(n) ______. ________________________________________ 63. When a respondent fails to answer a survey question in a personal interview, this is called an item ______. ________________________________________ 64. An attempt to recontact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n) ______. ________________________________________65. When a respondent is asked to participate in a research study while walking through a shopping mall, this is an example of a(n) ______. ________________________________________ 66. When use of telephone exchanges and random numbers to develop a sample of respondents in a landline phone survey is used, this is called ______. ________________________________________ 67. Conducting telephone interviews from one location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is called _____ interviewing. ________________________________________ 68. When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______. ________________________________________ 69. A self-administered questionnaire that is sent to potential respondents through the mail is called a(n) ______ survey. ________________________________________ 70. The percentage found when the number of completed surveys returned in a mail survey is divided by the total number of sample members provided a chance to participate is known as the ______. ________________________________________ 71. The letter that is on top of a mail survey that explains why the potential respondent should fill out the survey is called the ______. ________________________________________ 72. When the researcher travels to the respondent's place of business and leaves a survey to be filled out and that she will pick up the next day, this method of questionnaire distribution is called the ______ . ________________________________________73. A self-administered questionnaire posted on a website is called a(n) ______ survey. ________________________________________ 74. _____ are windows that open on a computer screen to prompt the user to enter information. ________________________________________ 75. When a researcher uses a "trial run" with a group of people to try to discover any problems with a survey before it is mailed to the sample of potential respondents, this is called a(n) ______ of the survey. ________________________________________ 76. Discuss the advantages and disadvantages of conducting surveys using personal interviews. 77. Explain how computer technology has enhanced telephone interviewing.78. Discuss the advantages and disadvantages of mail surveys. 79. Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys. 80. Compare and contrast door-to-door personal interviews with telephone interviews with respect to speed of data collection, geographic flexibility, respondent cooperation, and questionnaire length. 81. A business research company has been commissioned to conduct an Internet survey with 5,000 potential respondents. Explain how a researcher can uncover potential problems with a survey design before launching it [Show More]

Last updated: 2 years ago

Preview 1 out of 27 pages