MKT 331 Chapters 1 and 2 Test_100% Correct Answers | MKT 331 Chapters 1 and 2 Test_Graded A

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MKT 331 Chapters 1 and 2 Test_100% Correct Answers Chapters 1 and 2 Test Started: May 12 at 6:12pm Quiz Instructions This quiz/test consist of 40 questions. You will have two attempts and will be... timed for 90 minutes. Question 1 2.5 pts products events experiences luxury goods services As economies advance, a growing proportion of the economy's activities focuses on the production of ________. Question 2 2.5 pts Wants; needs Demands; wants Needs; wants Needs; demands Demands; needs ________ are basic human requirements, while ________ are the ways in which those requirements are satisfied.5/12/2020 Quiz: Chapters 1 and 2 Test https://voorhees.instructure.com/courses/1197/quizzes/2526/take 2/18 Question 3 2.5 pts relationship marketing integrated marketing internal marketing network marketing performance marketing Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management? Question 4 2.5 pts internal integrated socially responsible global relationship Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. Tracy's believes in ________ marketing. Question 5 2.5 pts5/12/2020 Quiz: Chapters 1 and 2 Test https://voorhees.instructure.com/courses/1197/quizzes/2526/take 3/18 Niche Holistic Relationship Supply chain Demand-centered ________ marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Question 6 2.5 pts programs processes promotion people performance Which of the new four Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing? Question 7 2.5 pts social responsibility The Body Shop, Timberland, and Patagonia incorporate ________ as a way to differentiate themselves from competitors, build consumer preference, and achieve notable sales and profit gains.5/12/2020 Quiz: Chapters 1 and 2 Test https://voorhees.instructure.com/courses/1197/quizzes/2526/take 4/18 technology globalization collaboration goodwill Question 8 2.5 pts negative latent declining irregular nonexistent When consumers share a strong need that cannot be satisfied by an existing product, it is called ________ demand. Question 9 2.5 pts need want demand unstated need When Frank buys his own house, he would like to have a home theater system and a jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish. Frank's desire for the home theater and the jacuzzi is an example of a(n) ________.5/12/2020 Quiz: Chapters 1 and 2 Test https://voorhees.instructure.com/courses/1197/quizzes/2526/take 5/18 latent demand Question 10 2.5 pts goods experiences events services information Car rental firms, hair dressers, and management consultants provide ________. Question 11 2.5 pts internal cultural social responsibility relationship integrated Holistic marketing incorporates ________ marketing, an understanding of broader concerns in the ethical, environmental, legal, and social context of marketing activities. Question 12 2.5 pts5/12/2020 Quiz: Chapters 1 and 2 Test https://voorhees.instructure.com/courses/1197/quizzes/2526/take 6/18 demographics accountability social responsibility globalization technology Which of the three transformative forces mentioned in the chapter is associated with the number of mobile phones in India recently exceeding 500 million and Boston Consulting Group believing brand marketers must enhance their "digital balance sheets"? Question 13 2.5 pts decampment attention a purchase a vote a donation- - - - [Show More]

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