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Business Management > BUSINESS PLAN > STRATEGIC MARKETING PLAN EXAMPLE (All)

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Situation Analysis Introduction Red Robin is a restaurant that was established in Seattle, Washington, in 1969. According to Gomez (2019, p. 61), it is among the American chain of casual dining ar ... eas. However, it was started in 1940 and went by the name Sam's Tavern. The first Red Robin restaurant was franchised and opened in 1979 in Yakima, Washington. It made the chain stronger and created gourmet burger followers that increased its geographic reach and physical presence (Long, Jin, and Joshi 2012, p. 932). Because of restrictive maintenance costs, the original Red Robin was closed in 2010 and brought down in 2014. [Show More]

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