INDIVIDUAL CASE STUDY - COSTCO2Individual Case Study – CostcoExecutive SummaryCostco is the world’s largest membership warehouse club and a multi-billion dollar global retailer with a physical presence in 8 countries. A
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INDIVIDUAL CASE STUDY - COSTCO2Individual Case Study – CostcoExecutive SummaryCostco is the world’s largest membership warehouse club and a multi-billion dollar global retailer with a physical presence in 8 countries. As of March 2019, Costco owns and operates a total of 770 warehouses worldwide. Its strategy and dedication are focused on a cost leadership business plan that provides its membership-paying customer access to top-quality goods and services at the lowest possible prices. Costco has established its strategic plan that hasallowed the organization to rise to the top of its industry and continues to implement innovative ways to increase its global market share.Mission, Objectives, and StrategiesThe mission statement for Costco, as provided by its top three executives – Jeff Brotman, Jim Sinegal, and Craig Jelinek in 2011 stated:The company will continue to pursue its mission of bringing the highest quality goods and services to market at the lowest possible prices while providing excellent customer service and adhering to a strict code of ethics that includes taking care of our employees and members, respecting our suppliers, rewarding our shareholders, and seeking to be responsible corporate citizens and environmental stewards in our operations around the world. [CITATION Cos \p 3 \l 1033 ].This mission statement captures the essence of Costco’s business goals along with the philosophies underlying them. It also delivers pure and precise direction to the overall business practices of Costco, therefore, providing a clear vision to its employees, customers, suppliers, and to the community. In addition to its existing mission statement, Costco has addressed the
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