Business > QUESTIONS & ANSWERS > Nova Southeastern UniversityMKT 5255Motorcowboy. (All)
Nova Southeastern UniversityMKT 5255Motorcowboy.
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The equestrian campaign had an average cost per click (CPC) of $0.61. If the average price for a pair of cowboy boots is $550, with a 50% margin, what percentage of those clicking on an ad need to p ... urchase a pair of boots in order to breakeven? (Wen) 2. What does this mean for the campaign? One full-color, quarter-page ad in POLICE magazine costs $1,805 and reaches nearly 50,000 subscribers. What percentage of readership must visit Motorcowboy.com to generate the same cost per visitor as the motorcycle campaign, which had an average CPC of $0.69 in the last five days of the campaign? [Show More]
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