AQA-A-Level-Psychology-Example-Answers-Paper-1-2019

Question 01 One explanation for the resistance to social influence is locus of control. When individuals have an internal locus of control, they are less likely to blindly obey authority figures as they are less likely ...

Question 01 One explanation for the resistance to social influence is locus of control. When individuals have an internal locus of control, they are less likely to blindly obey authority figures as they are less likely to make the shift to agentic state because they believe they are responsible for their actions. They are also less likely to demonstrate normative social influence as they are less influenced by what others think. Another explanation for the resistance to social influence is social support. Asch’s research demonstrated that when there is a dissenter in the group who supported the naïve participant and disagreed with the majority levels of conformity went down. This is similar to Milgram who fund that a disobedient ally who refused to continue decreased levels of obedience. Question 04 In 1987 not as much was known about the harmful effects of smoking and therefore the group norm was to smoke as it was fashionable. This meant that young people would be influenced by normative social influence to smoke or risk rejection from the group. However, as a minority of individuals began to understand the harmful effects and used minority influence processes to enact social change. This involves using internalisation to convince individuals of their beliefs using informational influence and people’s desires to be correct. This might involve the formation of anti-smoking pressure groups which research by Moscovici has shown would need consistency in their message to be successful as he demonstrated that it was possible for a minority of confederates to influence a majority of naïve participants to believe slides were a different colour. This could be done, for example, by keeping to the message of the harmful effects on the body. In addition, this research showed that demonstrating a commitment to the message by putting yourself at risk in some way (augmentation principle) also helps to convince the majority to listen to the message, for example with strikes demonstrations. Finally, a degree of flexibility is useful such as asking people to cut back, use nicotine patches or not smoke in public places first. This makes the majority listen and take the message seriously, making them internalise the message. This acts as a snowball, slowly gathering members until there becomes a tipping point and the minority becomes the majority and uses the social pressure of normative social influence such as young people today who are more concerned with health than smoking and frown on peers who smoke. This then results in social crypto amnesia where people don’t remember that it was ever acceptable to smoke in public places and that it was fashionable. (304 words)