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Facebook’s Auto-play Video Ads

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Introduction Technology has in recent times changed the advertising concept from the traditional ways to the new internet based methods. Social media companies have looked for a new way of tapping in ... to the different people using the tool. The amount of revenue generated from advertising through the media sites has been on the rise due to the increased number of people using the sites. Facebook is one of the company’s that has benefited from increased demand for advertising, and the organization is looking for new ways to increase proceeds by changing how users view the ads. This paper will look at their new feature introduced and its effect from marketers and consumer’s point of view. [Show More]

Last updated: 3 years ago

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