Marketing by Lamb, Hair, McDaniel | All Chapters 1-19 | TEST BANK
Document Content and Description Below
Marketing by Lamb, Hair, McDaniel | All Chapters 1-19 | TEST BANK Marketing Test Bank by Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. 932 pagesTest bank includes multiple choice questions with... answers.Test covers all 19 chapters from actual textbook.ContentTest bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.Content An Overview of Marketing Strategic Planning for Competitive Advantage Ethics and the Marketing Environment Consumer Decision Making Business Marketing Segmenting and Targeting Markets Decision Support Systems and Marketing Research Product Concepts Developing and Managing Products Services and Nonprofit Organization Marketing Marketing Channels and Supply Chain Management Retailing Integrated Marketing Communications Advertising and Public Relations Sales Promotion and Personal Selling Pricing Concepts Setting the Right Price Customer Relationship Management Marketing on the Web [Show More]
Last updated: 6 months ago
Preview 10 out of 933 pages
Loading document previews ...
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$19.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Jul 07, 2021
Number of pages
933
Written in
Additional information
This document has been written for:
Uploaded
Jul 07, 2021
Downloads
0
Views
129
