Marketing > EXAM > LEG 100 MKT Week 11 Final Exam_Strayer University-All Answers Correct-A+ Guide (All)

LEG 100 MKT Week 11 Final Exam_Strayer University-All Answers Correct-A+ Guide

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MKT Week 11 Final Exam Question 1 When can marketing become operational? Correct Answer: Correct when implementing plans to create CRM databases Response Feedback: Good work Question 2 2 out o ... f 2 points Bic Inc. has a new ad to attract new customers. This ad is categorized as a(n) Correct Answer: Correct acquisition cost. Response Feedback: Good work Question 3 2 out of 2 points Correct When customers become dissatisfied, what is the primary means of regaining the customer? Selected Answer: Correct through an empowered frontline employee Correct Answer: Correct through an empowered frontline employee Response Feedback: Good work Question 4 2 out of 2 points Correct The hierarchy of customer behavior is Selected Answer: Correct awareness, trial, repeat, loyalty. Correct Answer: Correct awareness, trial, repeat, loyalty. Response Feedback:Good work Question 5 2 out of 2 points Correct CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history. What does RFM represent? Correct Answer: Correct recency, frequency, monetary Response Feedback: Good work Question 6 2 out of 2 points Marketers don't track customer evaluations because Correct Answer: Correct they're interesting. Response Feedback: Good work Question 7 2 out of 2 points Correct Aliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use? Selected Answer: Correct General Electric model Correct Answer: Correct General Electric model Response Feedback: Good work Question 8 2 out of 2 points Correct [Show More]

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