Assignment 10 – Disruptive Business Model Map
Design and analyze a new business idea using the Disruptive Business Model Map.
This task is divided into two parts.
PART I
In the first part of the assignment, you will
...
Assignment 10 – Disruptive Business Model Map
Design and analyze a new business idea using the Disruptive Business Model Map.
This task is divided into two parts.
PART I
In the first part of the assignment, you will create and assess a new business idea using the
disruptive business model map that you saw in the video lectures.
First, brainstorm a new business idea:
• Pick an industry: preferably, either healthcare or lodging/accommodation; in case you are
not well aware of these, you can pick an alternative industry you are knowledgeable of
• Identify an unmet customer need, a “pain point” – something you would benefit from if
it were different
• Think of a new business offering that would meet this customer need
This is an idea generation or innovation stage. Try to come up with a new, exciting idea that solves
a problem you think exists in the industry you have chosen.
You can note down your brainstorming thoughts here:
For this assignment, I am choosing the healthcare industry. As a mom of two, I feel overwhelmed every
time my daughters get sick. Often times, the need to see the doctor is more of a pain rather than a relief.
There’s the anxiety of visiting a hospital full of sick people and contracting worse illness than what they
already have. If it can be helped, I would rather do home remedy. However, when the need to buy
medicines arises, the pharmacies won’t dispense them without prescriptions. So, then we have to go to
the hospital to see the doctor who will quickly check us up and write a prescription to be able to buy
medicines from the pharmacy. If only there is an app, or an online service, that can eliminate the hassle
of physically seeing the doctor for non-severe cases, that would be a great venture and would change
the way people see hospitals especially here in the Middle East
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