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Quiz 6_BADM533

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Which of the following is true of wholesalers? Selected 1 out of 1 points Answer: Wholesalers tend to lower costs for other channel members by assuming the risk of managing large inventories. Answers: Owing to the distribution functions they perform, wholesalers do not need to actively seek out producers. Agents, brokers, and manufacturers' representatives are types of wholesalers that take title to the merchandise they sell. Wholesalers with track records that carry directly competing products and brands can more easily attract manufacturers of successful products. Response Feedback : Wholesalers tend to lower costs for other channel members by assuming the risk of managing large inventories. Wholesalers may lower the costs for other channel members by efficiently carrying out such activities as physically moving goods to convenient locations, assuming the risk of managing large inventories of diverse products, and delivering products as needed to replenish retail shelves. AACSB: Analytical Thinking Blooms: Understand Difficulty: 2 Medium Topic: Wholesaling • Question 2 1 out of 1 points Matrixautos, an automobile rental unit, rents its cars at $499 rather than $500 to encourage its consumers to think of its services as less expensive. This is an example of . Selected Answer: odd-even pricing Answers: prestige pricing bundle pricing markup pricing Response Feedback : odd-even pricing This is an example of odd-even pricing. Odd-even pricing is a psychological pricing strategy in which prices are set a few dollars or a few cents below a round number to encourage consumers to think of the product as less expensive. AACSB: Reflective Thinking Blooms: Apply Difficulty: 3 Hard Topic: Demand Influences on Pricing Decisions • Question 3 1 out of 1 points In the context of distribution coverage required, in which of the following forms of distribution does a manufacturer limit the use of intermediaries to the ones believed to be the best available in a geographic area? Selected Answer: Selective distribution Answers: Extensive distribution Exclusive distribution Intensive distribution Response Feedback : Selective distribution A manufacturer utilizing the selective form of distribution coverage limits the use of intermediaries to the ones believed to be the best available in a geographic area. This may be based on the service organization available, the sales organization, or the reputation of the intermediary. ......................................CONTINUED...................................

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