Marketing > TEST BANKS > International Marketing, 4th Asia-Pacific Edition 4th Edition By Kotabe Marshall Ang, Griffiths Robe (All)
International Marketing, 4th Asia-Pacific Edition 4th Edition By Kotabe Marshall Ang, Griffiths Roberts, Voola Helsen (Test Bank)
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Part 1 International marketing environment 1 Chapter 1 Introduction to international marketing 3 Chapter 2 Economic and financial environment 37 Chapter 3 Political and legal environment 77 ... Chapter 4 Cultural environment 123 Chapter 5 Understanding international consumers 155 Part 2 Analysing international marketing opportunities 185 Chapter 6 International marketing research 187 Chapter 7 Segmentation and positioning 223 Chapter 8 Market selection and entry strategies 257 Part 3 Developing international marketing strategy 293 Chapter 9 Developing new goods and services for international markets 295 Chapter 10 Marketing goods and services 319 Chapter 11 International marketing communication 351 Chapter 12 Logistics: sourcing and distribution 389 Chapter 13 Export and import management 423 Chapter 14 International pricing 457 Part 4 Trends in international marketing 493 Chapter 15 International marketing strategy 495 Chapter 16 The evolving global marketplace 527 Part 5 Cases in international marketing 561 [Show More]
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