Kathmandu University School of ManagementSchool name
BUSINESS GEM123
SargentBookSparrow4
Strategic Planning
Of
Bhat-Bhateni Supermarket
Strategic Management
Submitted by
Suman Chaudhary
Vedant Basnyat
Ashmi Kum
...
Kathmandu University School of ManagementSchool name
BUSINESS GEM123
SargentBookSparrow4
Strategic Planning
Of
Bhat-Bhateni Supermarket
Strategic Management
Submitted by
Suman Chaudhary
Vedant Basnyat
Ashmi Kumari
Palistha Manandhar
Nikki Maharjan
Luna Khadgee
Submitted to
Sujan Subedi
Little Angel College of Management
2020
2 of 28
SECTION I: PREAMBLE
1.1.Institutional Introduction
Bhat-Bhateni is one of the largest retail supermarkets in Nepal which makes continuous efforts
to grab the market share and contribute towards the economic development. This company is
also the largest taxpayer. The long-term goal of Bhat-Bhateni is to support and establish farmer
cooperatives by raising 50,000 employment opportunities. The brand values customers and is
committed to CSR (Corporate Social Responsibility), which is a plus point for the company.
It has a huge location coverage. The store is located in 7 different locations and a hub to shop
for household purposes serving the customer range of products such as kitchenware, cosmetics,
toys, clothing, electronics, groceries, fresh product, shoes, flowers, jewelry, and other items.
The one located at Kathmandu; Nepal is one of the leading chains of this departmental store.
Bhat-Bhateni Super Market (BBSM) began from a small cold store in 1984. Mr. Min Bahadur
Gurung and his wife started this small store with the hope to run their normal life with ease.
This small dream has now turned out to be the biggest retail chain in Nepal with over fourteen
leading supermarket and departmental store in many big cities of Nepal. They cover over 120
sq. feet of real-estate with more than 60,000 customers coming in every day.
The chain of this store began from Maharajgunj which followed a rapid expansion in
Kathmandu valley. Now, BBSM has stores in Koteshwor, Anamnagar, Pulchowk, Balaju,
Kalanki and many more. They even took over the United World Trade Center in Tripureshwor
which is the testament of their success over the years. Over 3,500 staffs work in BBSM with
products of varieties providing the customers with smooth one stop shopping. It has been said
that one can get all the essentials needed under one roof of BBSM. Their products range from
the Fast-Moving Consumer Goods (FMCG) to electronics, fashion and even jewelers
providing gold and silver ornaments for the customers visiting the premises.
BBSM is the market leader in terms of retail outlets in Nepal. Kathmandu might have many
small stores along with big outlets but none come close to the success that BBSM has garnered
over the years. There is only one department store named Nepal Bazaar established in 2011
AD (Nepalbazar.com.np, n.d.). Other than that, most of the people of Biratnagar are attracted
to small retail and wholesale market because they prefer bargaining. There is also another
market named 'Jogbani' situated at India border. Most of the products are quite cheaper and so
people from Dharan, Dhankuta and Bojpur often come to buy required stuffs (Rai, 2018).
1.2.Vision & Goal
- To generate job opportunities for 50,000 people in coming 10 years.
- To expand its outlet in all growing cities of Nepal.
- After establishing an outlet in most of the cities, they want to go multinational in the
countries like, India, Bhutan and Bangladesh.
- They also want to change its payment system into Debit and Credit card in coming 5
years of time.
- To be a most admired retail chain by retaining our No.1 position in Nepal.
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