Cover of Business Strategy Formulation

Business Strategy Formulation

The 7C Strategy Wheel
Bassil A. Yaghi
Publisher: Taylor & Francis
Published: 2026
ISBN-13: 9781040754917
ISBN-10: 1040754910
Pages: 254
Subjects: Business & Economics / Strategic Planning, Business & Economics / Decision-Making & Problem Solving, Business & Economics / Organizational Behavior, Business & Economics / Organizational Development, Business & Economics / Management, Business & Economics / Leadership, Business & Economics / General
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About Business Strategy Formulation

This book introduces the innovative 7C Strategy Wheel framework, an extensive toolkit designed to transform how businesses select appropriate strategy approaches.In today's rapidly evolving business environment characterised by volatility, uncertainty, complexity, and ambiguity, businesses face mounting pressures that demand more robust, agile, innovative, and adaptable strategic approaches. Despite acknowledging the importance of aligning strategy with specific strategic contexts, many continue to rely on a limited set of traditional tools that are better suited for stable environments. Business Strategy Formulation addresses key challenges in strategy selection by providing a comprehensive framework comprising seven strategic postures, 28 approaches, and 59 methods. Built on a thorough integrative review of theoretical, empirical, and practitioner knowledge bases, it synthesizes insights from disciplines such as strategic management, economics, sociology, and public policy. This inte...

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