Cb

Barry Babin, Eric Harris

Publisher: Cengage Learning

Published: 2026

ISBN-13: 9798214052489

Pages: 400

Subjects: Business & Economics / Consumer Behavior, Business & Economics / Marketing / General, Business & Economics / Marketing / Research

1 study resource available for this textbook

About Cb

Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It's not just a textbook, it's a smarter path to success in your course.