CB9

Consumer Behavior

Barry J. Babin, Eric G. Harris

Publisher: Cengage

Published: 2022

ISBN-13: 9780357518205

ISBN-10: 0357518209

Pages: 400

Subjects: Business & Economics / Accounting / General, Business & Economics / Consumer Behavior, Business & Economics / Marketing / General

1 study resource available for this textbook

About CB9

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.