Cover of Communication Research Methods

Communication Research Methods

Gerianne Merrigan, Carole Logan Huston
Publisher: Oxford University Press
Published: 2020
ISBN-13: 9780190652746
ISBN-10: 0190652748
Pages: 374
Subjects: Language Arts & Disciplines / Communication Studies, Reference / Research, Social Science / General
3 study resources available for this textbook

About Communication Research Methods

Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological choices based not on ideological constraints but rather on the nature of the research question. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research.

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