Digital Marketing

Raj Sachdev

Publisher: McGraw-Hill Higher Education

Published: 2023

ISBN-13: 9781266243431

ISBN-10: 1266243437

Pages: 458

Subjects: Business & Economics / Marketing / General

1 study resource available for this textbook

About Digital Marketing

"Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing, however it may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it cover the latest digital marketing tools, but it also emphasizes current marketing trends and shows how these tools should be applied"--