"Students retain more information when they see how concepts are applied in the real world. Each chapter begins with a Feature Story that involves real companies and offers business insights related to the material in the chapter. As the chapter's topics are being presented, references to the companies in the Feature Story and other related companies help keep topics relevant. The authors understand that students are best engaged when the discussion involves companies that students find interesting and whose products are services are familiar, such as Apple, American Eagle Outfitters, Best Buy, Six Flags, Disney, and Zoom. In Chapter 12, full financial statement analysis is provided for Nike versus VF Corporation. The authors carry these real-world companies into the end-of-chapter material, asking students to analyze real-world situations"--
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