Global Business Today
About Global Business Today
"Global Business Todaysets the standard for International Business courses, at boththe undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the most recent release is focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up to date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate global EDGETM features in every chapter. 6. Connect every chapter to a focus on managerial im...
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