Global Strategy

Mike W. Peng

Publisher: Cengage

Published: 2021

ISBN-13: 9780357512364

ISBN-10: 0357512367

Pages: 562

Subjects: Business & Economics / International / General, Business & Economics / Management, Business & Economics / Economics / General

1 study resource available for this textbook

About Global Strategy

The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.

Featured Study Resource