Cover of Marketing

Marketing

C. Shane Hunt, John E. Mello, George Deitz
Publisher: McGraw Hill LLC
Published: 2026
ISBN-13: 9781266977718
ISBN-10: 1266977716
Pages: 672
Subjects: Business & Economics / Marketing / General, Business & Economics / Sales & Selling / General, Business & Economics / Commerce
1 study resource available for this textbook

About Marketing

"This 2026 Release, is to build the best-possible principles of marketing product, one that captures the importance of marketing in a way that is relevant and adaptable to today's business students. Understanding and utilizing marketing to improve for-profit businesses, nonprofit organizations, and students' career prospects are critical educational activities"-- Provided by publisher.

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