Mass Communication
About Mass Communication
"Transform your students into smart, savvy media consumers. A 5book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Ninth Edition highlights how social and digital media, video games, and the global pandemic are changing the face of media today. NEW TO THIS EDITION New chapter opening vignettes reflect the newest developments in media news such as how the story broke in early 2020 about the novel coronavirus, how Amazon founder Jeff Bezos became the owner of the Washington Post, and how COVID-19 transformed the movie and sports industries. Updated coverage of the latest shifts in the medi...
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