Mktg

Charles W. Lamb, Joe Hair, Carl McDaniel

Publisher: Cengage Learning

Published: 2024

ISBN-13: 9780357929216

ISBN-10: 0357929217

Pages: 496

Subjects: Business & Economics / General, Business & Economics / Marketing / General, Business & Economics / Economics / General, Business & Economics / Commerce

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About Mktg

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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