Cover of Qualitative Research Methods

Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact
Sarah J. Tracy
Publisher: John Wiley & Sons
Published: 2019
ISBN-13: 9781119390794
ISBN-10: 1119390796
Pages: 432
Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Sociology / General, Social Science / Media Studies
1 study resource available for this textbook

About Qualitative Research Methods

QUALITATIVE RESEARCH METHODS THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results–allowing readers to employ qualitative methods in their projects as they follow each chapter.Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to orga...

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