Strategic Analytics

Towards AI-based Strategy Planning

Martin Kunc

Publisher: John Wiley & Sons

Published: 2026

ISBN-13: 9781394316007

ISBN-10: 1394316003

Pages: 512

Subjects: Business & Economics / Operations Research, Business & Economics / Strategic Planning, Technology & Engineering / Operations Research, Business & Economics / General, Business & Economics / Management

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About Strategic Analytics

Enables organizations and managers to make strategic choices based on robust analytics supported by AI The new edition of Strategic Analytics introduces AI as the natural transition from management science and analytics, explains how AI will shape the managerial capabilities and the process of strategic planning, and showcases the support AI can provide to the process of strategic planning. The text includes numerous updates to critical subjects including sustainability and the UN Sustainable Development Goals, stakeholder management, soft aspects of organizations (including people, culture, and values), and organizational change driven by analytics and AI. This book discusses the three key types of analytics—descriptive, predictive, and prescriptive—together with multiple methods and frameworks from the field of strategic management. Multiple international real-life case studies, examples, and business issues for further research illustrate the combinations of analytics, AI and strate...

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