Strategic Communication

Campaign Planning

James Mahoney

Publisher: Taylor & Francis

Published: 2023

ISBN-13: 9781000889598

ISBN-10: 1000889599

Pages: 298

Subjects: Business & Economics / Public Relations, Business & Economics / Business Communication / General, Social Science / Media Studies, Language Arts & Disciplines / Communication Studies, Business & Economics / Advertising & Promotion, Art / General, Language Arts & Disciplines / Journalism

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About Strategic Communication

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and...

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