Strategic Management

A Competitive Advantage Approach, Concepts

Fred R. David, Forest R. David

Publisher: Pearson

Published: 2016

ISBN-13: 9780134153971

ISBN-10: 0134153979

Pages: 393

Subjects: Business & Economics / Strategic Planning

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About Strategic Management

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company. Also Available with MyManagementLab® This title is also available with MyM...

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