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Test-Bank-for-Essentials-of-Business-Communication-10th-Edition-by-Guffey

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1. Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is a. transmission. b. information. c. ... meaning. d. individual. ANSWER: c RATIONALE: Communication is successful only if meaning is exchanged, making "meaning" the crucial element. You can send information; but if it means nothing to the receiver, true communication has not occurred. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 36 LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01 NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.02 - DISC.ESBC.GULO.16.01.02 TOPICS: Understanding the Communication Process KEYWORDS: Bloom's: Knowledge 2. The communication process begins when the sender a. determines the appropriate communication channel. b. has an idea. c. encodes an idea into a message. d. plans for feedback. ANSWER: b RATIONALE: The communication process begins when the sender has an idea. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 36 LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01 NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04 TOPICS: Understanding the Communication Process KEYWORDS: Bloom's: Knowledge 3. Converting ideas into words or gestures to convey meaning is called a. feedback. b. decoding. c. encoding. d. nonverbal communication. ANSWER: c RATIONALE: The second step of the communication process involves encoding, converting ideas into meaningful words or gestures. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 37 LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01 [Show More]

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