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Tirana UniversityIS MISCCoursework_Case Study_SmSiHealth 5

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5. Digital Transformation of Healthcare at SmSiHealth Services: Dr. Smith and Dr. Singh formed a private healthcare services in 2010, SmSiHealth, managing a 500 bed hospital and a Medical Centre. Si... nce then, SmSiHealth services have grown tremendously, which led to an increased demand for their services. This has put SmSiHealth’s dedicated employees and its processes under increasing pressure. Hence, the management has taken the decision to invest in its current systems to transform and digitise their strategies using the latest innovative information Technologies. SmSiHealth is aiming to become paperless, scriptless, chartless, and filmless. SmSiHealth would like to complete the following project before the end of this year: Information System Project 5 Apart from a basic website, SmSiHealth has been mostly using traditional marketing strategies. Realising how important and critical digital marketing is for meeting changing consumer needs, staying competitive in the business environment and reaching the global marketplace, SmSiHealth wants to start focussing on digital marketing strategies to promote its brand and services and to engage with its audience. Tasks: As an Information System (IS) business analyst, SmSiHealth has just hired you as a consultant to work on the above project: The business:  What kind of business is SmSiHealth?  What does SmSiHealth do in terms of products and/or services?  What types of organisational structures are there?  What type of structure does SmSiHealth has? The challenge:  What challenge is SmSiHealth facing?  What are the effects and the impact of the above challenge on SmSiHealth?  Why would an IS be important for SmSiHealth? [Show More]

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