Business > QUESTIONS & ANSWERS > Introduction to Global Marketing (All)
1) The best-selling smartphone in China is marketed by: A) Samsung. B) Xiaomi. C) Apple. D) Mitsubishi. E) Android. 2) In global markets, Starbucks is a good example of simultaneously executing... all of the growth strategies except: A) Market penetration. B) Market development. C) Product development. D) Market orientation. E) Diversification. 3) Starbucks dropped the word "Coffee" from its logo. This is an example of: A) Standardization. B) Adaptation. C) Diversification. D) Automation. E) Modernization. 4) McDonald's developed a vegetarian burger in India. This is an example of: A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Global Marketing. 5) A fundamental difference between regular marketing and global marketing is the: A) lack of marketing mix. B) scope of activities. C) lack of strategic planning. D) focus on resources. E) lack of communication. 6) Walmart exited from the German market due to the fact that Germans A) could find lower prices at discount stores. B) preferred shopping in larger malls. C) did not care for American businesses. D) preferred "all-in-one" store. E) preferred only European businesses. 7) Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of: A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Regular Marketing. 8) The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as: A) Value = Price/Benefits. B) Value = Benefits/Price. C) Value = Benefits × Price. D) Value = Benefits - Price. E) Value = Benefits + Price. [Show More]
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