Business > QUESTIONS & ANSWERS > Introduction to Global Marketing (All)

Introduction to Global Marketing

Document Content and Description Below

1) The best-selling smartphone in China is marketed by: A) Samsung. B) Xiaomi. C) Apple. D) Mitsubishi. E) Android. 2) In global markets, Starbucks is a good example of simultaneously executing... all of the growth strategies except: A) Market penetration. B) Market development. C) Product development. D) Market orientation. E) Diversification. 3) Starbucks dropped the word "Coffee" from its logo. This is an example of: A) Standardization. B) Adaptation. C) Diversification. D) Automation. E) Modernization. 4) McDonald's developed a vegetarian burger in India. This is an example of: A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Global Marketing. 5) A fundamental difference between regular marketing and global marketing is the: A) lack of marketing mix. B) scope of activities. C) lack of strategic planning. D) focus on resources. E) lack of communication. 6) Walmart exited from the German market due to the fact that Germans A) could find lower prices at discount stores. B) preferred shopping in larger malls. C) did not care for American businesses. D) preferred "all-in-one" store. E) preferred only European businesses. 7) Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of: A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Regular Marketing. 8) The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as: A) Value = Price/Benefits. B) Value = Benefits/Price. C) Value = Benefits × Price. D) Value = Benefits - Price. E) Value = Benefits + Price. [Show More]

Last updated: 2 years ago

Preview 1 out of 59 pages

Buy Now

Instant download

We Accept:

We Accept
document-preview

Buy this document to get the full access instantly

Instant Download Access after purchase

Buy Now

Instant download

We Accept:

We Accept

Reviews( 0 )

$10.00

Buy Now

We Accept:

We Accept

Instant download

Can't find what you want? Try our AI powered Search

61
0

Document information


Connected school, study & course


About the document


Uploaded On

Aug 16, 2021

Number of pages

59

Written in

Seller


seller-icon
charles

Member since 4 years

10 Documents Sold

Reviews Received
1
0
0
0
1
Additional information

This document has been written for:

Uploaded

Aug 16, 2021

Downloads

 0

Views

 61

Document Keyword Tags


$10.00
What is Scholarfriends

In Scholarfriends, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 FAQ
 Questions? Leave a message!

Follow us on
 Twitter

Copyright © Scholarfriends · High quality services·