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Banana Technology International Strategy

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The individual report should address the following areas: Explain the strategic thinking behind the initial set of decisions, which must include: the management of HR; the company structure; partnerships in different countries; pricing strategy; (20 marks) Explain the rationale for group moves throughout the game to either enter or exit particular countries as target markets, and to sell a particular product, referring to market potential, costs, cultural and political factors (20 marks) Explain, as appropriate, why the group altered the strategy in particular ways or why the group stuck to the same strategy throughout (20 marks) Evaluate group’s strategy throughout the game, relating it to the level of performance the group achieved (20 marks) Provide a brief statement regarding your company’s future and why a potential investor should buy some of your shares (10 marks) One of the main challenges of the exercise is to develop transferable skills that can adopted in a professional environment. For example, you in playing the simulation you need to learn to work effectively, sharing information and discussing critical themes. These capabilities are crucial for your future employability. Your individual report should include a reflective appendix of approximately 500 words with a summary the transferable skills you developed during the game and the two most important things you learned about international business from playing the game. (10 marks) The reflective appendix does not count towards the overall word count for the coursework. Succeeding in the game and getting good marks for the coursework are two separate things. The coursework is assessed on the quality of your analysis, not whether you took the “right” or “wrong” decisions in the game. A thoughtful and well supported analysis of a failed strategy will attract higher marks than a more superficial analysis of a “successful” strategy. You will also be rewarded if you played well and the succeeding group will win an Amazon voucher.

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