ABP E-Business Assignment June 2018
The internet has enabled some new online Business Models to emerge and we have discussed some of these this week. We have also discussed Osterwalder and Pigneur’s (2010) business mo
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ABP E-Business Assignment June 2018
The internet has enabled some new online Business Models to emerge and we have discussed some of these this week. We have also discussed Osterwalder and Pigneur’s (2010) business model canvas. You are required to apply the business model canvas to 3 innovative online businesses.
Marking Scheme
You are required to identify 3 online businesses that you feel are particularly innovative (so not well established companies like Tesco online, Amazon, Alibaba, Uber, Airbnb etc.) and write a report applying the 9 aspects of the business canvas to the 3 companies. The three examples you identify should not all be from the same country. They should also be from organisations that are of a different size (i.e. not all from 3 large organisations or 3 small organisations).
The assignment assesses your ability to be articulate, informed and to apply the business model canvas to three real businesses demonstrating an awareness and understanding of the range of issues and factors involved. The business report will be assessed on the basis of:
Clear and logical discussion of the application of the Business Model Canvas to 3 businesses. It must include all 9 aspects of the canvas but most importantly the Core Value Proposition, the Sources and Methods of Revenue Generation and the Costs of Revenue Generation stating any assumptions that you make.
Understanding of business model concepts
Identification and use of three appropriate innovative online businesses that are from different countries and sizes of organisations
Evidence of wider reading/research to substantiate the discussion
Justification for statements made (e.g. logical reasoning rather than unsupported statements)
Critical appraisal rather than pure description
Suitability of the three businesses proposed
Clear title, summary, contents and conclusion
Clear citation and referencing (sources – relevance, range, citation accuracy). You must use at least SOME academic sources – they should not all be from company websites as these are biased.
Professional standards of presentation
Appendices may be used if appropriate – these should be clearly titled and correctly numbered (these do not form part of the 3000 words).
Word Count: 3000
Submission date: via TURNITIN in Blackboard: 4pm on 31st August 2018
The businesses need to be innovative and therefore NOT from the ones that are widely known about and have been around for many years like Alibaba, Amazon, Google, Yahoo etc. You will be marked down if you use well known traditional online Businesses that are not particularly innovative.
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