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The GFK Reports Worldwide Survey

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The GFK Reports Worldwide Survey Face Moisturizer STAT 5001 - Group 5: 1Agenda 1.Introduction 2.Methods 3.Results 4.Discussion 5.Conclusion 23 MethodsMethods: Survey Questions Demographic Questions 1. What is your gender? • Male • Female 2. What is your age? • < 18 years old • 18 to 29 years old • 30 to 39 years old • 40 to 49 years old • 50 to 59 years old • 60+ years old 3. Choose one or more races that you consider yourself to be • white • asian • black or African American • American Indian or Alaska Native • Native Hawaiian or Pacific Islander • other 4. Where do you currently live? • United States/Canada • Asia • Europe • Latin America • Middle East/Africa • Australia/New Zealand 5. What is your current employment status? • Employed • Unemployed • Retired • Student • Other 6. What is your level of income? • Less than $25,000 • $25,001 - $50,000 • $50,001 - $75,000 • $75,001 - $100,000 • $100,001 - $150,000 • $150,000+ 7. What is your ethnicity White Hispanic Latino Black or African American Native American Asian Pacific Islander Other 4 Product Questions 8. How often do you apply face moisturizer? • Daily • 4-6 times a week • 2-3 times a week • once a week • Never • Only when I notice dry or irritated skin 9. Overall, how would you rate your current skincare routine? • Excellent • Good • Average • Poor • terrible 10. How important is the level of SPF protection in your face moisturizer (example SPF 15, SPF 30, SPF 50, etc.)? • Not important • Somewhat Important • Important • Very Important • I don’t use face moisturizer 11. What are you willing to pay for face moisturizer? • Less than $5.00 • $5.01-$10.00 • $10.01-$15.00 • $15.01-$20.00 • $20.00 + • I don’t use face moisturizer 12. Which member of your household shops for face moisturizer? • Yourself • Spouse • Parents • Other • I don’t use face moisturizer Product Questions Continued 13. Where do you normally purchase your face moisturizer? • Pharmacy/Convenience Store • Grocery Store • Department Store • Specialty Store / Boutique • Direct Cosmetic Retailer • Other • Online 14. When purchasing face moisturizer, what is the most important factor in your selection? • Price • Brand • SPF Protection • Ingredients 15. Do you prefer face moisturizer to be scented or unscented? Scented Unscented 16. Do you prefer moisturizers that are all natural? All natural (or organic) No preference 17. Where do you go for information to help decide which moisturizer you purchase? Doctor Pharmacist Internet ex. WebMD Product PackagingMethods: Survey Time Frame • Beginning • Ending • ~3 Days (52.75 hours)

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