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Chinese Food Enterprises Corporate Social Responsibility and its Effect on Customers

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This paper aims to study China’s CSR. Topic: customers response to corporate social responsibility(CSR) of Chinese food enterprises (you can also change the topic without changing its meaning) ... My teacher gave me a suggestion of structure: Title Abstract: a summary of the introduction part (150 words) 1. Introduction (about 500words，you can write the later parts first then write this intro part) The importance of CSR (background) Summary 2.2 Re-state 2.4 Summarize section 3 (explain briefly that where the data come from, an what the method you use) Potential contribution(new insight) & implication （Contribution and enlightenment） 2. Literature review ( about 1400 words) 2.1 Theories on CSR (introduce the theories，such as stakeholder theory and so on，you need to review that the role of the CSR plays in each theory） 2.2 Empirical evidence on customer response to CSR （What article do an empirical, and what is the conclusion that... For example, all the documents relating to the customer, what are the papers about satisfaction, loyalty, what are the response to what. This part of the literature, the majority in Europe, there are some in China, when you review, notice to write it separately, make it clear which are the developed country and which are China's） 2.3 The importance of CSR in Chinese food industry (when discuss the importance, you can use some Chinese food scandal, such as sanlu or clenbuterol and so on） 2.4 Summary (However, although there are so many literatures, but these literatures ignored an important question, so his research will...{ write “research question” out}, to identify research gap and address your research.) 3. Data and Methodology (about 400 words) 3.1 Data data source & sample (if do survey，check how the literature descript data and sample, how many people the target is. Source should be able to use the data of Chinese listed companies，such as Wanda) 3.2 Methodology Can reference similar methods, but different sample Research plan & feasibility (The paper’s whole time plan, DDL is on April 26, 2019. Feasibility for data the research is to study what of, the data come from, is part of the database, the manual is a part of the (say if do survey, manual data collection can be completed within the month）。 4. Reference list [Show More]

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