Business Research > Dissertation > INTERNET MARKETING AS A NEW MARKETING MODEL FOR IMPROVING CUSTOMER SATISFACTION AND ENGAGEMENT IN FI (All)

INTERNET MARKETING AS A NEW MARKETING MODEL FOR IMPROVING CUSTOMER SATISFACTION AND ENGAGEMENT IN FIRMS

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This paper looks to explore internet marketing and the strategies which firms in China can utilize to ensure they guarantee increased customer satisfaction and competitiveness in both local and intern ... ational stage. The internet is currently the most important technological breakthrough of the modern world because of the impact it has on various spheres of life. On top of aiding in communication, it has become a key part of the global growth of businesses. Internet marketing has enjoyed steady growth and businesses have utilized it to directly reach their customers as well as peach for their products to potential clients and consumers. This leads to increased sales in new markets such companies could not imagine of accessing in the past utilising the traditional methods. Use of internet for marketing has helped improve the corporate image of companies, reduced costs, and improved communications and enabled improved customer interaction. Coming up with strategies which can be used to ensure that internet marketing is impactful is crucial to Chinese firms. Therefore, this paper will be helpful to Chinese businesses looking to use modern marketing strategies to advance their message and penetration. Looking at how to utilize this model effectively and also can give a business a competitive advantage. [Show More]

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