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Importance of Engaging Consumers in Transforming Consumer Behavior towards Sustainable Development..

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Consumers are vital part for an organisation looking towards implementing sustainable development practises in their operations. Sustainability refers to both the environmental and social characterist ... ics of products. It focuses on the consumption done by governments and households and how this affects the environment. The focus on saving the environment has led to questions being asked on the production processes. Consumers want to know the effect that production and use of products has on the environment as well as their health. The resources use and effects of production techniques on the workers have become central to the businesses. Due to this, companies and governments have worked to push companies to engage in sustainable development. However, there are remnants who have not understood sustainability and who need the intervention of the relevant entities to ensure the practise is taken on board. Changing consumer behaviour towards sustainability is needed as it can lead to better utilisation of available resources. [Show More]

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