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Deceitful Spammer or Marketing Genius Case Study

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DECEITFUL SPAMMER OR MARKETING GENIUS CASE STUDY 2 1. All the corporate entities needs to carry out different activities in an acceptable manner and be responsible (Manu et al., 2019). Ethical dilem ... mas is likely to occur in situations where the organization does not adhere to the acceptable code of conduct. All the choices have different consequences especially in the case of moral dilemma. Individuals needs to view the outcomes and determine on which perspective they would take. Rachel was faced with the same dilemma situation of choosing between two choices. One of the incidence was to determine as to whether she had to implement her boss direction on flooding the email boxes with marketing advertisement. This made it difficult as it would be injustice to the customers and at the same time not doing what her employer demanded of her meant disobedience. On the other hand she also needed to get the results as she was anxious just like her boss. However her decision dwelt on respecting the rights of the users but went ahead and looked for an alternative way of marketing approach which was ethical but could not yield the targeted results which drugged her deeper into the dilemma. Another dilemma was the view of her boss stating that they should deceive their clients with emailing them with an influential person name which would definitely lure them into checking on the advertisement emails. This idea itself is violating the code of conduct making Rachel uncomfortable with the idea as this may lead to more problems as loss of trust from customers and even resentment. This was very hard to avoid as it was considered a good idea by her boss as it would result to the intended results they both want to attain. However this idea was not appropriate which made Rachel to stand up to her boss to convince her otherwise but at long last the boss came to agree with her. [Show More]

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