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MICROSOFT’S TECHNOLOGY PROBLEMS AND NECESSARY STRATEGIES. Analysis of Microsoft, A Computing Giant’s technology problems and their Innovation in Mobile Computing. NETW 583 – 17055 Strategic Management of Technology C ...

MICROSOFT’S TECHNOLOGY PROBLEMS AND NECESSARY STRATEGIES. Analysis of Microsoft, A Computing Giant’s technology problems and their Innovation in Mobile Computing. NETW 583 – 17055 Strategic Management of Technology CHILAN CECIBEL SRINIVAS ADITYA SANDRA MINA Professor Shahed Mustafa 1. STRATEGY Microsoft is undoubtedly the top Organization which manufactures Operating systems and software’s and other services related to computing. It was found in 1975 Bill gates and Paul Allen and today the company is one of the top most product sellers to customers. Although the company is making huge profits but it was lagging behind mobile technology and mobile computing when compared to other fellow companies. So here we will apply some of the strategies which would help Microsoft to overcome these problems which will give them huge benefits. According to Swot Analysis, 2013(Jonathan Clarke, (October 2015) Microsoft Swot Analysis), it has been shown that Microsoft is losing $1.5 billion profits because they were not much in to Mobile technology. (Zachary, G. (October, 2015). Microsoft Corporation History). They 2 MICROSOFT’S TECHNOLOGY PROBLEMS AND NECESSARY STRATEGIES. went too much in to Operating systems and other computing devices. Although they have their own mobile devices, but they couldn’t beat other operating systems like Android or IOS. The following can be used as some recommendations which can help Microsoft overcome their problems and issues with mobile computing and improve the sales of mobile devices. STRATEGY A. One of the strategy that works for Microsoft can be investing more in Mobile technology. If they do so there are enormous advantages that would increase their annual turnover and sales. Due to lack of investment, Microsoft didn’t go further in to mobile technology as it costs them more. So by doing so it will help them to hire professionals and develop their software’s and other applications which will increase the reliability of the product. STRATEGY B. As people like new things and new products every time, Microsoft can develop new technology which includes new operating system and features of the product. . (Zachary, G. (October, 2015). Microsoft Corporation History). This would be costly for them, but there are chances to get success. Because people are looking for something new always. If Apple stick to their IPhone 4, today there will be no iPhone 6 plus and there will be no research on iPhone 7 too. As technology increases, the mindset of the organization should also be broadened. So there will be chances for new innovations and they can develop them. 2. CORE COMPETENCIES. An organizations core competencies are majorly known to be more than a core technology, a organization’s core competencies separates them strategically from their competitors. There are