How businesses Reach their target market; Sydney business in focus
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Target market refers to the group of consumers who are most likely to purchase a company’s services or products. It is important for businesses to ensure they understand their target market and make... an effort to reach them easily (Danaher, 2002). Marketing to potential customers makes sense and enables a product to reach a larger audience. Understanding the problem which a product looks to solve will make it to ensure proper targeting. The main customer of the Pen pals is a socialising device and the main target is university students. The major group targeted are the students aged between 18 to 21 years old. Within the student population, there are differences in behaviour because of the different upbringing. Creating a device which targets the introverted students or those who need a social head start will benefit such students. The university can be a tough environment for students without good social skills and this device will provide them with a support network as they will be able to meet others facing similar issues. [Show More]
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