How businesses Reach their target market; Sydney business in focus
Document Content and Description Below
Target market refers to the group of consumers who are most likely to purchase a company’s services or products. It is important for businesses to ensure they understand their target market and make... an effort to reach them easily (Danaher, 2002). Marketing to potential customers makes sense and enables a product to reach a larger audience. Understanding the problem which a product looks to solve will make it to ensure proper targeting. The main customer of the Pen pals is a socialising device and the main target is university students. The major group targeted are the students aged between 18 to 21 years old. Within the student population, there are differences in behaviour because of the different upbringing. Creating a device which targets the introverted students or those who need a social head start will benefit such students. The university can be a tough environment for students without good social skills and this device will provide them with a support network as they will be able to meet others facing similar issues. [Show More]
Last updated: 2 years ago
Preview 1 out of 4 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$3.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Sep 12, 2020
Number of pages
4
Written in
Additional information
This document has been written for:
Uploaded
Sep 12, 2020
Downloads
0
Views
110
