Bam-ba-lam Active Business Report
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Your small consulting firm has been approached by an Australian start up company that is planning to launch a new range of active wear later this year called 'Bam-ba-lam Active'. This is a new bus... iness that has been founded by a pair of friends who share a keen interest in fitness, sports, adventure travel, sustainability and the environment. The range will be quite limited initially with a range of leggings, sports bras, t-shirts and tank tops, aimed at men and women who like going to the gym, yoga and running. Assuming the initial range is successful, they will add to the range with cycling clothing. Their point of difference with other brands is that their products are primarily made from bamboo fibre (80% bamboo viscose/20% recycled polyester co-polymer). They believe that this gives their products significant environmental, social and performance benefits over the 100% synthetic alternatives that dominate the market. Your team's task is to prepare a report on the Australian Active Wear industry/micro environment and identify and analyse any significant issues or trends that may impact on it. You will also make brief recommendations concerning those issues you identify, in terms of how you think the business should position itself, and price, promote and distribute it's new product range. [Show More]
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Sep 12, 2020
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