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TRANSACTIONAL WRITING - REVISION

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Transactional writing has a practical, shorter, communicative purpose. Transactional writing pieces include: • Formal (business) Letters • Open letters • Editorials • Eulogies • Newspaper Articles • Newspaper Columns • Emails • Speeches • Blogs Each of these has its own format (style) and follows a specific set of rules. Generally a piece of transactional writing is around 200-250 words in length. For your purpose, the marking rubric is out of 20 marks (10 for purpose and 10 for language and format). Study the marking rubric for Transactional Writing. THE FORMAL (BUSINESS) LETTER Important points to remember: • Your letter must have a clear purpose. • You must use the proper format of setting out the letter. • You must set out your ideas clearly and logically. • You must paragraph your ideas: have an introduction, body and conclusion to your letter. • You must develop your ideas and give all relevant factual information that the reader needs. • You must suggest how issues can be handled or solved – if relevant. • You must sign as “Yours faithfully”. (Yours sincerely is only used for people that you know.) Format: • The standard business/formal letter format: 33 First Avenue Melville Johannesburg 2093 19 May 2021 The Human Resources Manager The Spur PO Box 332 Johannesburg 2000 Dear Mrs Smith Application for position of trainee waitron Introduction - Paragraph 1 Body - Paragraph 2 – Paragraph 4 Conclusion - Paragraph 5 Yours faithfully KE BOLLARD KE Bollard • If possible, find out the actual name of the person to whom the letter will be addressed, and address it personally, For example: Dear Mrs Smith. If you do not know the person, address it as Sir/Madam • Select a short, pertinent heading line like: Application for the post of trainee waitron. (remember to underline it) • The letter should be no longer than one neatly-typed, spaciously-presented page. • Avoid the overuse of ‘I’ by varying sentence construction. Guard against any form of repetition. • Use words economically, and write in full, grammatically correct sentences. • The style should be formal but simple, and the tone business-like, yet friendly. • Always end on a positive note.

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