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Strayer University - Principles of Marketing MKT 100 Exam 1 (Chapters 1-8) Already Graded A

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Principles of Marketing MKT 100 Exam 1 (Chapters 1- 8) 1. Hannah and Ellen rely on consistent messages received via word of mouth, and are olderand more conservative than other customers of ... Product X. Hannah and Ellen most likelymost likely fall into which of the following categories? A late majority 2. The are a group of approximately 10-15% of the population who is so influentialthat the loss of one of these customers costs the firm more than the loss of later adopters. Early adopters 3. If a company wants to be innovative, which strategy are they most likely to use? Product development 4. What term refers to the group of people who are the most risk averse, skeptical of newproducts, and stereotypically lower in income? Laggards 5. In which phase of the Product Life Cycle is customer awareness getting stronger, andthere may be some buzz in the marketplace? Market growth 6. Why can a store brand offer decent quality for lower prices? Lower advertising costs because they can advertise for free in the store 7. A brand name whose image is waning is less of a liability in which approach?House of brands 8. One way marketers get customers to relate to brands is by creating a brand , suchas Apple’s classification as ‘exciting’ or how Gillette is action oriented. Personality 9. Harley Davidson user groups are an example of .A brand community 10.Which is an example of co-branding? Brembo brakes are in Aston Martins 11. are mostly comprised of experience and credence qualities. Services 12.A is the general term used to describe both goods and services 13.What does good variability consists of? The customization and tailoring of the service delivery for the customer’s uniqueneeds 14.Alpha company makes items you typically see in a drug store. If they make toothpaste,which of the following would be expansion in the depth direction? Floss 15. The color of a new vehicle is an example of a qual ity.Search 16.A item is something that is purchased without much thought before the purchase. Convenience 17.Why is Chrysler’s imported from Detroit trademarked? The slogan is well associated to Chrysler’s brand. 18.Which phase of the vehicle purchase process generates word [Show More]

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