eBook for Foundations of Business,6th Edition By William M. Pride, Robert J. Hughes, Jack R. Kapoor

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eBook for Foundations of Business, 6th Edition By William M. Pride, Robert J. Hughes, Jack R. Kapoor Get all 16 Chapters eBook PDF. Table of Contents Contents Acknowledgments About the Auth... ors Part 1: The Environment of Business Chapter 1: Exploring the World of Business and Economics 1-1 Your Future in the Changing World of Business 1-2 Business: A Definition 1-3 Types of Economic Systems 1-4 Measuring Economic Performance 1-5 The Business Cycle 1-6 Types of Competition 1-7 American Business Today Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 2: Ethics and Social Responsibility in Business 2-1 Business Ethics Defined 2-2 Ethical Issues 2-3 Factors Affecting Ethical Behavior 2-4 Encouraging Ethical Behavior 2-5 The Evolution of Social Responsibility in Business 2-6 Public Responsibilities of Business 2-7 Employment Practices 2-8 Environmental Concerns 2-9 Implementing a Program of Social Responsibility Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 3: Global Business 3-1 The Basis for International Business 3-2 Methods of Entering International Business 3-3 Restrictions to International Business 3-4 The Extent of International Business 3-5 International Trade Agreements 3-6 Sources of Export Assistance 3-7 Financing International Business Summary Key Terms Discussion Questions Building Skills for Career Success Part 2: Business Ownership and Entrepreneurship Chapter 4: Choosing a Form of Business Ownership 4-1 Sole Proprietorships 4-2 Partnerships 4-3 Advantages and Disadvantages of Partnerships 4-4 Corporations 4-5 Advantages and Disadvantages of Corporations 4-6 Special Types of Business Ownership 4-7 Joint Ventures and Syndicates 4-8 Corporate Growth Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 5: Small Business, Entrepreneurship, and Franchises 5-1 Small Business: A Profile 5-2 The People in Small Businesses: The Entrepreneurs 5-3 The Importance of Small Businesses in Our Economy 5-4 The Pros and Cons of Smallness 5-5 The Small Business Administration: Resources for Entrepreneurs 5-6 Franchising 5-7 The Growth of Franchising Summary Key Terms Discussion Questions Building Skills for Career Success Part 3: Management and Organization Chapter 6: Understanding the Management Process 6-1 What Is Management? 6-2 Basic Management Functions 6-3 Kinds of Managers 6-4 Key Skills of Successful Managers 6-5 Leadership 6-6 Managerial Decision Making 6-7 Managing Total Quality Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 7: Creating a Flexible Organization 7-1 What Is an Organization? 7-2 Job Design 7-3 Departmentalization 7-4 Delegation, Decentralization, and Centralization 7-5 The Span of Management 7-6 Forms of Organizational Structure 7-7 Corporate Culture 7-8 Committees and Task Forces 7-9 The Informal Organization and the Grapevine Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 8: Producing Quality Goods and Services 8-1 What Is Production? 8-2 The Conversion Process 8-3 The Increasing Importance of Services 8-4 Where Do New Products and Services Come From? 8-5 How Do Managers Plan Production? 8-6 Operations Control 8-7 Improving Productivity with Technology Summary Key Terms Discussion Questions Building Skills for Career Success Part 4: Human Resources Chapter 9: Attracting and Retaining the Best Employees 9-1 Human Resources Management: An Overview 9-2 Human Resources Planning 9-3 Cultural Diversity in Human Resources 9-4 Job Analysis 9-5 Recruiting, Selection, and Orientation 9-6 Compensation and Benefits 9-7 Training and Development 9-8 Performance Appraisal 9-9 The Legal Environment of HRM Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 10: Motivating and Satisfying Employees and Teams 10-1 What Is Motivation? 10-2 Historical Perspectives on Motivation 10-3 Contemporary Views on Motivation 10-4 Key Motivation Techniques 10-5 Teams and Teamwork Summary Key Terms Discussion Questions Building Skills for Career Success Part 5: Marketing Chapter 11: Building Customer Relationships through Effective Marketing 11-1 Managing Customer Relationships 11-2 Utility: The Value Added by Marketing 11-3 The Marketing Concept 11-4 Markets and Their Classification 11-5 Developing Marketing Strategies 11-6 Marketing Strategy and the Marketing Environment 11-7 Developing a Marketing Plan 11-8 Market Measurement and Sales Forecasting 11-9 Marketing Information 11-10 Types of Buying Behavior Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 12: Creating and Pricing Products That Satisfy Customers 12-1 Classification of Products 12-2 The Product Life-Cycle 12-3 Product Line and Product Mix 12-4 Managing the Product Mix 12-5 Branding, Packaging, and Labeling 12-6 Pricing Products 12-7 Pricing Objectives 12-8 Pricing Methods 12-9 Pricing Strategies 12-10 Pricing Business Products Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 13: Distributing and Promoting Products 13-1 Distribution Channels and Market Coverage 13-2 Partnering through Supply-Chain Management 13-3 Marketing Intermediaries: Wholesalers 13-4 Marketing Intermediaries: Retailers 13-5 Physical Distribution 13-6 What Is Integrated Marketing Communications? 13-7 The Promotion Mix: An Overview 13-8 Advertising 13-9 Personal Selling 13-10 Sales Promotion 13-11 Public Relations Summary Key Terms Discussion Questions Building Skills for Career Success Part 6: Information, Accounting, and Finance Chapter 14: Exploring Social Media and e-Business 14-1 Why Is Social Media Important? 14-2 Social Media Tools for Business Use 14-3 Achieving Business Objectives through Social Media 14-4 Developing a Social Media Plan 14-5 Defining E-Business 14-6 Fundamental Models of E-Business 14-7 The Future of the Internet, Social Media, and E-Business Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 15: Using Management and Accounting Information 15-1 How Can Information Reduce Risk When Making a Decision? 15-2 What Is a Management Information System? 15-3 How Do Employees Use a Management Information System? 15-4 Why Accounting Information Is Important 15-5 The Accounting Equation and the Balance Sheet 15-6 The Income Statement 15-7 The Statement of Cash Flows 15-8 Evaluating Financial Statements Summary Key Terms Discussion Questions Building Skills for Career Success Chapter 16: Mastering Financial Management 16-1 Why Financial Management? 16-2 The Need for Financing 16-3 Planning-The Basis of Sound Financial Management 16-4 Financial Services Provided by Banks and other Financial Institutions 16-5 Sources of Short-Term Debt Financing 16-6 Sources of Equity Financing 16-7 Sources of Long-Term Debt Financing Summary Key Terms Discussion Questions Building Skills for Career Success Endnotes Glossary Name Index Subject Index [Show More]

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